The best Google Ads bidding strategies depend on your specific goals—but some consistently deliver strong results when used correctly.

If your goal is to drive conversions, automated strategies like Target CPA (Cost Per Acquisition) and Maximize Conversions work best. These use Google’s machine learning to predict which clicks are most likely to lead to sales or sign-ups, adjusting bids automatically in real time.

For e-commerce or revenue-focused campaigns, Target ROAS (Return on Ad Spend) is ideal. It focuses on maximizing revenue relative to your ad spend, ensuring every dollar invested brings measurable value.

If you’re in a brand awareness phase, strategies like Maximize Clicks or Target Impression Share help you reach as many potential customers as possible and dominate visibility in search results.

Finally, for advertisers who want full control, Manual CPC can still perform well—especially when combined with strong analytics and bid adjustments.

At AdTrails, we often combine these strategies across campaigns, testing and refining based on data from Google Analytics 4. The key isn’t just choosing one strategy—it’s knowing when and how to use each to achieve maximum performance.