While the majority of businesses pour their entire budget into Facebook, Instagram, and Google, Snapchat remains one of the most underutilized advertising platforms in the world. And that’s crazy, because it’s one of the few places where you can still reach millions of engaged users — especially Gen Z and younger millennials — with low CPMs, low CPCs, and almost no competition.

Snapchat users spend hours daily inside the app, watching content, engaging with AR lenses, and discovering brands in a completely natural way. Yet, most advertisers don’t even bother to test it — meaning your ads get more attention for less money.

Right now, Snapchat Ads are a cash cow for businesses that know how to use them. You can build awareness, drive app installs, generate leads, and even make direct sales — all while paying a fraction of what you’d spend on Meta or Google.